최근치과경험시기가 치과 수익모델개발에 미치는 영향에 관한 연구 - 서울시 강남구 삼성동 O치과의원의 신환을 대상으로
A Study on Case Analysis of Effects of the Period of Recent Dental Treatment Experiences on Dental Profit Model - Focusing on New Patients of O Dental Clinic, Samsung-dong, Seoul
김민희,
소속 상세정보
김민희 ( Kim Min-Ny ) - 전주기전대학교 치위생과
KMID : 0362520110130020081
Abstract
This study aims at understanding the relation between recent dental treatment experiences and therapeutic ranges according to dental plans capable of making direct profits in the dental clinic, in patients who first visited a dental clinic in order to apply to development of dental profit models using recent dental treatment experiences of the patients. For this study, a research was conducted with total 558 patients who visited O Dental Clinic, located in Samsung-dong, Gangnam-gu, Seoul, including 334 male and 224 female patients in the period between Jan 1 and Dec 31, 2010. Data were collected from inquiry tables prepared by patients in person, who first visited the Clinic, and they were statistically processed using SPSS (Statistical Package for Social Science) for Window Version 11.5. First, according to recent dental treatment experiences, results were shown to be highest as follows, in case of dental treatment within 1 year, 168 male patients (30.1%) in sex, 97 patients in thirties in age (17.4%), 76 patients with their places of work nearby the Clinic (13.6%) in referral routes and 256 patients (45.9%) who wanted their painful areas alone to be treated in ranges of medical examination. Second, according to therapeutic ranges, results were shown to be highest as follows, 193 male patients (34.6%) in sex, 97 patients in thirties (17.4%) in age, 74 patients with their places of work nearby the Clinic (13.3%) in referral routes and 253 patients (45.3%) who wanted to have their painful areas alone treated, and full treatment. Third, according to the relation between the recent dental experiences and therapeutic ranges, results were shown as follows, in case of dental treatment within 1 year in recent dental treatment experiences, 166 patients with full treatment (29.7%), 102 patients with non-treatment within 1 year (18.3%) and 73 patients treated within 1 to 3 years (13.1%) in order. According as the relevant Dental Clinic, in this study, is located in the central commercial district, most of new patients were group health insurance subscribers and most of them have been recently treated. Here, the recent dental treatment experience can be regarded as oral examination and preventive treatment, in addition to visit to the Dental Clinic. Accordingly, in my opinion, it is necessary to develop in-dental clinic programs capable of extending potential customer groups according to use of the designated clinic for dental treatment and referring to the importance of early treatment. It is also urgent to extend dental experiences by development of preventive control programs enough to be participated with patients and dental hygienists. Moreover, to give a clear explanation of actual reasons for oral medical treatment, further studies are required to give consideration to items such as jobs, incomes, etc. as socio-economic factors of new patients visiting dental clinics each.
키워드
Dental earnings;Therapeutic range;Recent dental treatment expe
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